Innovation in Business is excited to announce the launch of the Gaming and Development Awards 2023! This brand-new programme will act as a definitive guide to the Video Game industry, recognising the leading innovators across the game development, design, publishing, and marketing stages, and so much more!
The Video Gaming sector is booming, making now the perfect time to take part in the Gaming and Development Awards and secure beneficial promotion for your company’s products and services. Over the next couple of years analysts predict that the Gaming industry will pass $260 billion in revenue, which will make it worth more than both the film and music markets combined. The current growth rate is also much higher than industry experts anticipated, and by 2022 the sector was valued at almost twice the amount of the initial forecast for the same period.
Innovation has always been at the centre of the Video Game industry. Today’s consumers benefit from the immersive gameplay, seamless connectivity, photorealistic graphics, and sleek controls made possible by the continued dedication and investment of game developers and related support industries. Even some of the world’s most influential tech companies – Google, Meta, and Apple to name a few – have made plans to expand their operations into the lucrative Video Game market.
In recent years Mobile Gaming has become the most popular gaming platform globally, overtaking both the P.C. and Console categories. This surge in demand can be attributed to various technical advancements including 5G connectivity, AR/VR technology, and the emergence of cloud gaming. Another major development across the Gaming market is the increasing dominance of subscription streaming services. These companies make the latest games instantly available to consumers and allow for a significant reduction in production and distribution costs.
Perhaps the most significant shift in this sector is the expanding demographics of gamers. Over the years, video games themselves have evolved and there are now a wide variety of genres, styles, and gaming types for people to choose from. This has led to more people playing games, and a more even split between age and gender distribution of Video Game consumers. This, in addition to rising household income and high-speed internet becoming more accessible globally, has helped create a much greater demand and places the industry in a strong position for the future.
Taking part in the Gaming and Development Awards 2023 will not only demonstrate that your company is at the cutting-edge of this dynamic industry but can also provide a plethora of other benefits. Being labelled as an award-winning company can draw new customers to your business, boost staff morale, help attract and retain high-level talent, and is a fantastic marketing tool to gain exposure and increase brand awareness.
All recipients selected by Innovation in Business for inclusion in the Gaming and Development Awards 2023 are determined in-house by an unbiased team of researchers and judges. We use strict merit-based criteria to assess all potential nominees so that only the most deserving companies go on to be successful in the programme. We also provide a set of tailored advertising packages to our winners which are designed for all budget and coverage levels, so that each and every recipient can maximise the promotional return of their win! Should you wish to take part in the awards this year, please nominate your company using the Vote Now button provided or reach out to our helpful Nominations Team directly. Best of luck to all contenders!