Innovation in Business is excited to announce the launch of the MarTech Awards 2024! This exciting programme is returning to our platform for the third year, and we are looking forward to once again shining a light on the latest developments, trends, and innovations across the Marketing Technology landscape. In the years following the pandemic, consumer behaviour has evolved to fully embrace the digital world, and as a result today’s consumers are demanding faster, more personalised user experiences. In order to stay ahead of the curve in the modern business market – where the lines between human and digital are blurring – companies must leverage the latest technology to drive growth and provide the best, most personal services for their audiences. Streamlining and bolstering marketing efforts significantly helps businesses effectively acquire and retain an engaged customer base. By utilising MarTech solutions such as automation, IoT, data analytics, and AI, businesses can improve operational efficiency, gain a deeper understanding of consumer behaviour and preference, create hyper-personalised shopping experiences, and more thoroughly track their marketing campaigns. These benefits, along with the rapid adoption of marketing technologies across key industries like Healthcare and Manufacturing, are expected to drive substantial market growth over the next ten years. As global demand for MarTech increases, overall marketing budgets are pivoting to accommodate this. This is reflected in a recent survey by Garter, which reported that over two thirds of CMOs are set to increase their MarTech spending in the coming years. With the previous decade of 2011-2020 seeing an unprecedented growth rate of over 5,000%, the outlook for the future of the MarTech industry is exceptionally bright. Sofi Parry Senior Editor www.innovationinbusiness.com Welcome to MarTech Awards 2024 AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility. Editors Sofi Parry, Senior Editor | Rebecca Scotland, Editor Izzy Mifsud, Writer | Emily Godbold, Writer | Matthew Wright, Writer | Joshua Beardsmore, Writer Designers Lauren Baldwin, Graphic Designer
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