Packages Packages About Us Introduction innovationinbusiness.com Innovation in Business is excited to announce the launch of the MarTech Awards 2024! This exciting programme is returning to our platform for the third year, and we are looking forward to once again shining a light on the latest developments, trends, and innovations across the Marketing Technology landscape. In the years following the pandemic, consumer behaviour has evolved to fully embrace the digital world, and as a result today’s consumers are demanding faster, more personalised user experiences. In order to stay ahead of the curve in the modern business market – where the lines between human and digital are blurring – companies must leverage the latest technology to drive growth and provide the best, most personal services for their audiences. Streamlining and bolstering marketing efforts significantly helps businesses effectively acquire and retain an engaged customer base. By utilising MarTech solutions such as automation, IoT, data analytics, and AI, businesses can improve operational efficiency, gain a deeper understanding of consumer behaviour and preference, create hyper-personalised shopping experiences, and more thoroughly track their marketing campaigns. These benefits, along with the rapid adoption of marketing technologies across key industries like Healthcare and Manufacturing, are expected to drive substantial market growth over the next ten years. As global demand for MarTech increases, overall marketing budgets are pivoting to accommodate this. This is reflected in a recent survey by Garter, which reported that over two thirds of CMOs are set to increase their MarTech spending in the coming years. With the previous decade of 2011-2020 seeing an unprecedented growth rate of over 5,000%, the outlook for the future of the MarTech industry is exceptionally bright. Bronze Package 695 GBP / 882 USD • Full page article • Bespoke trophy • Personalised digital logo May21135 mainly catering for mass-produced cars. There’s a risk that some of these niche, historic car brands might not survive electrification unless companies such as IONETIC address their specific needs.” Dr. Monica Marinescu, Co-Founder of IONETIC and Senior Lecturer, Department of Mechanical Engineering, Imperial College London, said: “The EV battery sector is set to grow 15-30% annually for the next 10 years and so there is a huge opportunity for an agile start-up such as IONETIC. At a time when competition in this space is stronger than ever, it is crucial automotive companies pursue battery technologies that provide a balance between performance, cost reduction and resource optimisation. Our battery solution is the product of a diverse team of battery scientists, educated and trained at Imperial College, one of the world’s leading universities. We leverage the latest, stateof-the-art technologies to help businesses transition to electric mobility.” IONETIC reveals revolutionary electric vehicle battery pack technology cutting costs and development time for automotive manufacturers • UK start-up IONETIC’s state-of-the-art battery pack design platform can enhance energy density of EV battery packs by over 30% compared to existing off-the-shelf solutions1 • Its software quickly generates customisable, optimised designs that can increase the utilisation of pack volume by up to 120%2 • IONETIC can reduce battery pack design costs by over 90%3 for automotive OEMs • With plans to open a UK-based factory next year, IONETIC is set to be the only UK-based battery pack developer to offer an end-to-end, in-house battery solution, from initial conceptualisation to mass production IONETIC, the dynamic UK start-up specialising in electric vehicle (EV) battery pack technology, today launches its state-of-the-art EV battery pack design platform, which can cut the development cost and time for automotive manufacturers bringing a new electric vehicle to market. Producing a high-performance and safe battery pack solution has traditionally been expensive and time-consuming for many automotive companies. Fully customised designs are often unaffordable, while existing off-the-shelf battery pack solutions suffer from low energy density and poor optimisation. This is particularly true for lower volume niche automotive manufacturers with unique requirements. IONETIC overcomes these problems by offering an efficient blend of cost and customisation to help accelerate battery pack development like never before. Its state of the art software-based platform can boost energy density by 30% and increase utilisation of pack volume by up to 120%, compared to existing off-the-shelf solutions. It can also produce a battery pack design in days and reduce the costs of getting from requirements to mass manufacture by over 90% for automotive OEMs. This is due to the platform’s ability to automatically generate designs according to a series of fully adjustable parameters, while offering a vertically integrated solution to battery pack production, which includes homologation and mass manufacture. IONETIC is planning to open its first UKbased battery manufacturing facility next year, which will enable it to begin pilot production of its own battery pack designs. This will make IONETIC the only UK-based battery pack developer to offer an endto-end, in-house battery solution, from conceptualisation and prototyping through to homologation and production. James Eaton, CEO and Co-Founder of IONETIC, said: “There are many stages needed to get a battery pack into production. Automotive companies need to consider requirements, system design, homologation, embedded control, manufacturing options, and vehicle integration, to name a few. These stages are often done by different companies, which can lead to a costly, fragmented process. At IONETIC we facilitate all these stages, simplifying the process and reducing the cost for EV OEMs. “We’re currently focusing on niche automotive companies in the UK and Europe. They typically make less than 10,000 vehicles per year, so probably don’t meet the minimum order quantities of large global battery pack suppliers, or can’t meet their high design fees. These niche vehicle-makers are the unsung heroes that keep society functioning. Trucks, buses, construction vehicles, service vehicles and emergency vehicles all need to electrify in the next decade. We’re also in talks with iconic car brands and sports car manufacturers. Gigafactories are “These niche vehiclemakers are the unsung heroes that keep society functioning.”
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