Media Innovator Awards Innovation in business 2024 Innovation in Business- Media Innovator Awards 2024
Innovation in Business returns with the second edition of the Media Innovator Awards in 2024! Highlighting those who demonstrate peak performance and ingenuity, these awards will show appreciation for an incredibly diverse industry which is present in so many areas of our lives. The media industry in 2024 is characterised by dynamic advancements and complicated challenges. Companies are capitalising on technological innovations like generative AI, which is revolutionising content creation and personalisation. This technology is also driving efficiencies and creative experimentation, particularly in advertising and media planning. Simultaneously, the industry is navigating cultural complexities, as brands must align closely with consumer values to please an increasingly discerning customer base. Alongside this, the trend of influencer marketing continues to grow, demanding careful management to maintain authenticity and brand integrity. Sustainability and long-term value creation are also pivotal, with businesses integrating environmental and social metrics into their strategies. This shift is crucial as consumers increasingly prioritise brands that contribute positively to societal issues. Overall, the media landscape in 2024 is one of innovation and strategic adaptation, requiring businesses to balance technological advancements, cultural alignment, and social values to thrive in an evolving market. Sofi Parry, Senior Editor www.innovationinbusiness.com Welcome to Media Innovator Awards 2024 AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility. Editors Sofi Parry, Senior Editor | Kita Thomas, Writer | Joshua Beardsmore, Writer Designers Emma Hunt, Creative Team Manager | Lauren Baldwin, Graphic Designer
Contents 4. More By Us Ltd: Creative Agency of the Year 2024 – Bulgaria 5. OutspokenPR: Best International PR & Communications Agency 2024 6. Opto Creative Lab Inc: Most Innovative AI Development & Strategy Company 2024 – Southern USA 7. Maxwell Miles: Best Strategic AI Consulting Company 2024 8. Loveridge Digital: Best Creative Marketing Agency 2024 – Australia 9. The Creative Agency: Best Full-Service Media & Design Agency 2024 – USA 10. Marketing King: Most Innovative Digital Marketing Services Provider 2024 – Europe & Client Service Excellence Award 2024 11. GOODMAN AI By GOODMAN ET COMPAGNIE: Best AI Films Production & Immersive Media Agency 2024 – Europe & Excellence in Motion, Media, & Immersive Storytelling 2024 12. How Video Technology is Transforming Casinos and High-End Resorts 13. New AI Innovation Lets Anyone Create Custom Software Solutions 14. Four Ways Businesses Can Adopt AI to Connect Successfully with Gen Z
Innovation in Business- Media Innovator 2024 | 4 Creative Agency of the Year 2024 – Bulgaria Founded in 2016, More By Us serves leading international tech companies across North America and Europe, crafting design solutions that are both innovative and sustainable. With its main design team based in the heart of Bulgaria, and two new US offices opened in 2024, the agency’s top-tier solutions serve as the foundation for countless brand identities across Australia, France, Germany, Estonia, Canada, the US, and the UK. More By Us allows its core values of creativity, adaptability, and client-centricity to guide it through every challenge, making the agency stronger and more adept in the face of adversity. Handling a wide range of branding and graphic design projects, the agency’s work spans from developing initial branding strategies to rolling out comprehensive digital, video, and print media campaigns. Over the years, More By Us has collaborated with many frontrunning companies, such as MoEngage and Kibo amongst others, providing them with ongoing expert design support. Working with such a diverse client base enables the agency to retain its adaptability, remaining responsive to the ever-changing needs of the fast-paced media sector to continue creating stories that visually compel and resonate well with audiences. “We see every new client as a partnership,” says Maria. “From the get-go, we’re all in, ready to be as flexible as their own internal design team – and sometimes, even more so! We diligently work to understand their needs, ensuring our designs not only meet but surpass their expectations. We keep the lines of communication wide open, making adjustments along the way to perfectly align with their vision. What sets us apart? Our commitment to this close-knit partnership approach. We don’t just deliver; we collaborate, we listen, and we support.” By staying on top of the latest trends, More By Us effectively keeps its designs fresh and innovative, ensuring that clients feel valued and fully supported throughout each step of the process. The branding and graphic design landscape is complex and constantly changing, from trends and visual language to the technology we use that evolves each day. The agency invests in ongoing learning, opting to grow as a team of creative professionals refining their craft together. In 2024, each designer at More By Us earned certification in the Web Content Accessibility Guidelines 2.2, ensuring that all work produced by the agency meets the latest standards in accessibility. Furthermore, the agency fosters a culture of innovation within its team, with each member encouraged to bring fresh ideas to the table Based in Sofia, Bulgaria, More By Us is a dynamic creative agency striving to innovate and excel within the world of branding and design. This frontrunning agency is on a mission to create visual identity, telling the story of its clients’ businesses through expert brand strategy and identity building, web design, software development, video production, and marketing services. Following the agency’s recent recognition in the Media Innovator Awards 2024, we catch up with its Founder and Creative Art Director, Maria Burgelova. for collaboration. This facilitates a collective drive to innovate, which ensures that More By Us does not merely keep up with the latest trends; it often sets them. “Our clients count on us for solutions that not only resonate with today’s audience but also create lasting impact – communicating their ideas through clear and engaging visual language,” Maria tells us. “For us at More By Us, innovation is about thinking creatively and crafting solutions that stand out. It involves exploring beyond the conventional to deliver design and strategies that not only meet our clients’ needs but elevate their projects significantly. We strive to push the boundaries in design to crate unique, impactful experiences. Innovation drives everything we do, ensuring that our work is pioneering and relevant in today’s quickly evolving world.” At its core, More By Us is an agency that thinks to the future. The agency is committed to ensuring the long-term success of its clients, and so structures its operations to ensure prosperity. This year, we learn, will be one of expansion and enhancement for the agency, as More By Us sets its sights on internal and external growth. By paying close attention to its services, subscriptions, and staff, More By Us ensures sustained success for itself and its clientele. “In 2025, we’re expanding our services and refining our subscriptionbased design model to make it even more flexible and accessible to our clients,” she concludes. “We’re equally focused on our team, investing in training programs to keep everyone ahead of the curve. It’s all part of our commitment to staying innovative and delivering the best results for our clients.” Contact: Maria Burgelova Company: More By Us Ltd Web Address: https://moreby.us/ Dec24136
Innovation in Business- Media Innovator 2024 | 5 Best International PR & Communications Agency 2024 For more than two decades, OutspokenPR has been helping clients to better position themselves within the US and international markets. Combining expert knowledge in the life sciences, technology, and fintech sectors with copywriting capabilities in a wide array of European languages, the first-class agency has established itself as the perfect partner for businesses seeking growth. Join us below as we speak with Josephine Ornago, Founder and Owner of OutspokenPR, as the agency receives its title in the Media Innovator Awards 2024. Located in Pavia, OutspokenPR is a boutique PR agency specialising in B2B services, particularly within the technology and medtech sectors. With extensive experience in key verticals served by these industries, OutspokenPR has developed a finely tuned ear for the needs and wants of target audiences, making the agency significantly successful in promoting clients’ products and services to their highly qualified international audiences. With its focus on Europe and North America, Outspoken PR aims to support businesses trying to break through the noise by delivering insightful, intelligent, and informed messages. The agency develops 360˚ communications strategies, social media content, and thought leadership, integrating seamlessly with marketing departments and successfully supporting internal teams across the board. Across its operations, positioning, thought leadership, and international media relations are the key drivers of OutspokenPR’s activity. From direct mail to website copy, blogs to whitepapers and social media posts, the agency responds to an expansive range of campaign content needs whilst also expertly powering its clients’ media relations. OutspokenPR’s particular strength, Josephine tells us, is providing top quality content for vertical sectors, showcasing the true depth of a client’s expertise. “We are told that our approach is unique in that we really get into the nitty-gritty with the marketing and sales teams to try and understand what will really work for them,” she says. “There is no greater source of pride for us than being consistently described as “an extension of our team”. We share our clients’ goals and take a genuine interest in their market, their audience, and how they can solve their prospect’s problems. We are a tight-knit team that is truly curious and excited by new things, however technical and challenging they may seem.” In the dynamic realm of technology public relations, OutspokenPR thrives on the daily influx of news. Committed to delivering topnotch communications to support its clients, the agency prioritises staying informed about emerging technologies and shifting trends. While often able to forecast the next marketleading technology, Josephine explains that for OutspokenPR, staying current is not a core value in and of itself, but a crucial tool that enhances the agency’s ability to develop exceptional communications strategies. For this leading agency, innovation means staying flexible, open-minded, and customer focused. By keeping an ear to the ground and fine tuning its thinking to better match its clients, OutspokenPR adeptly reads the landscape and stays ahead of the times. When navigating the complexities of public relations, agencies should pause before jumping on the latest bandwagon and instead place a heavier focus on knowing what their clients are going to need next. “In an industry full of agencies that operate on high customer churn and compete to offer the latest “one-size-fits-all” solutions to clients in the same sector,” says Josephine, “we really focus on getting to know the client’s operations, their audiences, and their vertical sectors to ensure that we provide a totally tailored service. This means that as the market or our clients change, we support their transformation from the inside.” This progressive approach to innovative client services is further facilitated by the top-tier team behind OutspokenPR, driving the agency’s success. OutspokenPR’s internal culture is based on curiosity and a desire to learn, necessary qualities due to the agency’s work within vertical sectors. The tight-knit team understands the value of connections within the world of media relations, applying equal respect and empathy to interactions between themselves, with clients, and the media. Reflecting upon the agency’s recent successes, made possible by this exceptional team, Josephine tells us, “2024 was a big year for us: we grew in staff and client numbers and have even more exciting plans ahead. That said, because the nature of what we do is very personal and in-depth, we don’t want to grow too fast so we’re ensuring out development is gradual and organic.” Driven by authenticity, client-centricity, and an extensive knowledge of achieving sustainable success within public relations, OutspokenPR has soared to great heights since its inception. OutspokenPR has demonstrated a keen understanding of its clientele’s diverse needs and goals, delivering outstanding solutions that have cemented it as an industry frontrunner, and the Best International PR and Communications Agency 2024. Company: OutspokenPR Web Address: www.outspokenpr.com AIS-Dec24040
May21135 Innovation in Business- Media Innovator 2024 | 6 Founded in 2004, Opto Creative Lab has been ushering in a brighter future for businesses all over the world for over two decades, going beyond solutions to instead craft experiences that empower. From forward-thinking start-ups to international giants of industry, Opto Creative Lab partners with them all, planting its flag in the camp of any business that is as excited about harnessing the limitless potential of technology as it is. Guided by the core belief that technology should be serving humanity and not replacing it – a big concern at present due to the widespread adoption of AI in almost every sector – Opto Creative Lab seeks to enhance lives and expand horizons through its work, ultimately boosting the human experience. This commitment is its compass, and it has proven an invaluable tool in the company maintaining a leading position as it continues to navigate the rapidly evolving landscape of technological advancement. Leveraging its place at the forefront of developments in the media industry, Opto Creative Lab affords its diverse client base an equally diverse range of services, with the experiences it delivers going far beyond the traditional offerings delivered in corporate settings. Using a suite of AI, AR, and VR development tools, the company specialises in education and training simulations, as well as driving general brand engagement. The full extent of the company’s skill was on display during a recent tour of Brazil, where it visited Vitória da Conquista, Curitiba, and São Paulo, showcasing its most pioneering projects to city officials, congresspeople, and fellow entrepreneurs – from the US as well as Brazil. As Caio Anderson Almeida himself explains, “we demonstrated the power of our technologies in revolutionising education through AR and VR simulations and training. This journey was a vivid demonstration of our commitment to pushing boundaries, transforming learning and engagement through immersive technology.” “We not only keep up with the rapid evolution of technology but also set the pace through our groundbreaking projects and forward-thinking approach. Our aim is to lead, inspire, and drive the industry forward, one innovation at a time.” Such an impressive commitment is what has essentially paved the way for the innovation that Opto Creative Lab prides itself on, and Caio shares with us what he believes innovation means, both for himself and his company. “Innovation is not just about creating something new,” he says, “but also about improving what already exists, making it more efficient, accessible, and impactful.” Caio continues: “It’s a commitment to progress, constantly seeking ways to elevate human experiences through creativity and technology.” Given that the human experience is central in Caio’s definition of innovation, it is no surprise that Opto Creative Lab’s approach to client service is grounded in understanding and empathy. Only by forging genuine connections with its clients can the company come to understand their needs, their goals, and their challenges – and create experiences that can support them on their journeys. This is all set out in Opto Creative Lab’s textbook internal culture – where innovation, empathy, and collaboration are all cornerstones. Because innovation is a never-ending pursuit, Opto Creative Lab has some exciting plans in the pipeline for later this year, with these revolving around developing a series of technological solutions for both governmental institutions and the private sector alike. Additionally, a venture with OptoSphere has led to the announcement of the OptoSphere Innovation Masterclass tour, which will see Caio and the team bring their pioneering AI education sessions to cities across the US in Q2 2025. In essence, as a result of its innovative technology solutions, Opto Creative Lab Inc. is paving the way for the likes of AI and VR to transform human experiences and nurture a lasting impact. Blending innovation and soul, this is a company that is building bridges between dreams and reality on a daily basis – with its creativity and belief in the power of technology earning it both this award and a coveted place in this programme. Contact: Caio Anderson Almeida Company: Opto Creative Lab Inc. Web Address: https://www.optocreative.com/ Most Innovative AI Development & Strategy Company 2024 – Southern USA Under the leadership of the ingenious Caio Anderson Almeida, Florida’s Opto Creative Lab Inc. has been leveraging the transformative power of technology for more than 20 years, blending it with an inherent creativity to redefine what is thought possible in this space. More than a mere technology solutions company, Opto Creative Lab is rather a testament to the power of humanity, and be it through AI, AR, or VR, the company is not only improving automation, it is turning dreams into realities. AIS-Nov24043
May21135 Innovation in Business- Media Innovator 2024 | 7 supports, innovation is as much of a risk as it is an opportunity, and this is why the team’s idea of innovation is remaining curious enough to hit the sweet spot between these two areas, maximising advantage and mitigating risk. One of the key differentiators of Maxwell Miles is therefore its ability think ‘differently’ and view challenges through a unique lens, even if these are just small tweaks in a business’ daily routine. Richard Maxwell elaborates: “Even in our world of big AI disruption, it’s not always about the revolutionary breakthroughs. It’s equally about making continuous improvements and finding creative solutions to the everyday challenges.” Combined, these little refinements can quickly add up to make a big difference. Ultimately, making a difference is where Maxwell Miles excels, and the personal, focused work that its small team carry out with organisations and their leaders get to the root of any issues or opportunities they may be facing. Having always been an early adopter of change, this is something that the firm remains passionate about as we move through 2025, a year that is set to have a lot of developments in store for the both the company itself and its stellar range of AI strategy and transformation services. Contact: Richard Maxwell Company: Maxwell Miles Web Address: https://maxwellmilesgroup. com/ Best Strategic AI Consulting Company 2024 Founded almost ten years ago to the day by Leighanne Miles, who is joined at the helm by Richard Maxwell, Maxwell Miles is a strategic consultancy specialising in AI strategy and transformation – helping to guide businesses through those critical stages as they seek to grow their enterprises in today’s technologyfocused world. A small team who make up for their limited numbers with a wealth of experience and a suite of cutting-edge technology, the unique insights they garner serve as the foundation for the competitive advantages this company affords its clients. The expert advice and comprehensive support that Maxwell Miles delivers to a plethora of retail and consumer-focused businesses stems from the decades of combined experience its leaders have when it comes to such areas as strategy, e-commerce, marketing, and omnichannel development on an international scale. Aside from these skills, this experience has also led to the firm understanding the importance of fostering genuine collaborations with its clients, allowing them to deliver high-impact value. At the heart of Maxwell Miles then is this deeply personal approach to client service, as rather than offering a series of fixed solutions like most companies, Leighanne and the team behind this firm adapt everything from the services themselves to the delivery methods to benefit the client and see that their every need is taken care of. A full-service approach like this one is vital given the impact that AI has had on almost every sector on the planet in such a short time, with absolutely no signs of slowing down. Furthermore, so as to offer maximum value, the services delivered by Maxwell Miles span several different areas that will directly impact client businesses, be it executive leadership coaching and support services, helping them to adopt AI-led strategies and business models, or even offering online training and strategic programme assistance. Across all of these areas, the primary focus of Leighanne and the team is working collaboratively with clients to answer all of their burning questions and deliver long-lasting results. “Rather than focusing on technical implementation, we guide organisations and business leaders through the crucial changes needed in their strategies, business models, capabilities, cultures, and communications. Having led organisations through the first digital transformation wave in the early-mid 2000s and beyond, we bring unique insights to AI transformation challenges and opportunities.” As mentioned above, Maxwell Miles delivers its strategy and transformation support services in different ways, usually through face-to-face engagements or online briefings. The latter reflects an industry-wide shift towards patterns of remote and hybrid working experienced since the COVID-19 pandemic. In fact, more than 100,000 business leaders have received training on AI’s strategic implementations through these state-of-the-art online platforms over the years, which is one of the company’s proudest achievements. Because its services reach so many people in the business world, Maxwell Miles ensures that innovation is a constant driving force behind its operation. Innovation is, however, a multifaceted concept, as it can mean something different for the team than it does their clients. For those whom the business Nov24366
Innovation in Business- Media Innovator 2024 | 8 Best Creative Marketing Agency 2024 – Australia Founded by Josh Loveridge and Kyle Simpson, Loveridge Digital’s team of experts share more than 25 years of experience in this field, covering everything from paid media channels and video production, graphics and digital marketing. The full-service approach taken by the agency ensures that everything from initial strategy through to implementation is executed flawlessly, with unique and clever strategies being combined with boundless creativity to see that tailored marketing solutions are delivered for small businesses and iconic brands alike. The comprehensive suite of services delivered by Loveridge Digital sees that all clients have their specific objectives and goals covered. Whether they seek out engaging video content such as promotional videos or corporate presentations, professional photography for lifestyle or product branding, a user-friendly website that accurately reflects their vision, or any of the other digital marketing strategies the team offer – such as SEO and paid advertising – Every project our team undertakes is driven by flexibility, dedication, and, for specific projects, an impressive overnight turnaround. As part of a global company, we bring unmatched resources and expertise to the table, allowing us to deliver this level of efficiency and adaptability. It’s this unique combination that sets us apart in the industry and ensures our clients receive exceptional results every time. Having recently undertaken projects like PGA TOUR Rise, Australian National Field Days Mayfield Gardens, and the World Business Forum, Loveridge Digital’s collaboration-centred ethos was again in full swing, as too was its genuine passion and relentless commitment to surpassing client expectations at every turn. By combining its technical expertise in the areas mentioned above with this encompassing approach to client service, Loveridge Digital is sparking innovation at every turn, not only in the projects themselves but also through its strategies. Just some of Loveridge Digital’s client-first strategies include rapid turnaround times – some projects can be completed in as little as 24 hours – and unrivalled customer support consisting of hands-on coaching to put clients at ease. These strategies mirror the steadfast dedication of Kyle and his team to go the extra mile, helping every business to enhance its digital presence, irrespective of its size. Their ability to do this effectively can then be seen in the quality reputation they have garnered, across New South Wales and beyond. Given the digital nature of its services, Loveridge Digital is able to serve clients from all over the world, liaising with them using a range of industry-leading online conferencing tools. This is just one of the ways that the agency is adapting to the shifts of this rapidly changing market, something it also achieves by staying ahead of trends across Loveridge Digital is a full service creative digital marketing agency specialising in content creation, professional photography and video production, websites SEO and social media management strategies. Founded in Ireland in 2017, this full-service agency expanded to Australia in 2019, and its in-house team today serve clients across Sydney, Bathurst, and the Central West from their vibrant office in Regional New South Wales. Below, we take a closer look at this multi-award-winning operation. its focus areas, particularly when it comes to the likes of video and post-production. For CEO/Director Kyle Simpson: “Staying ahead of the curve is not just important; it is also a core value.” Many of the other core values that Loveridge Digital prides itself on embodying can be found in its internal culture, underpinned by the well-established cornerstones of collaboration, inclusivity, and – of course – innovation. Moreover, since this is an environment where open communication and creative problem solving are both key, these traits are sought out when the business hires new members for its skilled and dedicated team. With the strengths of its team and its culture in tow, the future for this creative digital marketing agency in Australia is bright, and all about expansion, further innovation, and continuing to deliver value to its clients in the form of results-driven marketing strategies. Although the specifics of its upcoming projects are under wraps for obvious reasons, Loveridge Digital can share with us that the future is set to hold the diversification of its services and some game-changing, benchmark-setting partnerships and campaigns. “Stay tuned – the best is yet to come!” Since opening its doors back in 2017, Loveridge Digital has worked with more than 1700 brands in nearly 40 countries, with its marketing team, website developers, video and photographers and graphic designers continuing to push the boundaries of what is possible in the digital marketing space. This award recognising the work of its Australian operation is just one of many that the company has won over the years, and given its robust plans for the future, we are sure that it will be far from the last. Contact: Kyle Simpson Company: Loveridge Digital Web Address: https://loveridgedigital.com/ Contact: Kyle Simpson Company: Loveridge Digital Web Address: https://loveridgedigital.com/ Nov24243
Innovation in Business- Media Innovator 2024 | 9 Best Full-Service Media & Design Agency 2024 – USA Operating out of Colorado and with dedicated teams in seven further states across the nation, The Creative Agency excels in all manner of marketing, media, and design tasks. Renowned throughout the US for its exceptional, impact-focused campaigns, clients of the firm are afforded access to a host of services ranging from social media strategies to multimedia production – all of which are delivered according to the brand’s core values of creativity, collaboration, client-centricity, and continuous improvement. From discerning start-ups to proven international brands, The Creative Agency delivers its signature design services to clients representing brands in all sorts of industries, something that it has been doing with consistent excellence since opening its doors in 2017. From day one, The Creative Agency’s ultimate goal has been to elevate digital marketing to no end, and this is something that it has been doing by empowering brands to stand out and cut through the noise in their respective markets. As for how it does this, The Creative Agency adopts a proactive, forward-looking approach, helping it to cement a position for itself on the cusp of continuous innovation in an industry fraught with endless change and constant development. The past few years in particular have seen this industry become a hotbed for technological advancement, with tools such as AI having entered into the mainstream and already started to change the ways that businesses of all shapes and sizes across every industry operate. Because this is just the beginning, what is required from brands like The Creative Agency is a deep understanding of these tools, the risks associated with them, and how they can be used to streamline not only their services, but the operations of their clients, too. It is for this reason that The Creative Agency nurtures a culture of curiosity and experimentation amongst its staff, encouraging them to learn, adapt, and innovate at every avenue. The results of this endeavour are that The Creative Agency is able to deliver a dozen different services under one roof, with its success in each one of them being defined by this underlying commitment to innovation and a deep understanding of its clients. Exploring this in more detail, a spokesperson for the brand tells us: “Our client engagement begins with deep-dive sessions to understand their vision, followed by collaborative strategy development, ensuring our efforts are aligned with their goals at every step.” An approach of this nature gives the US’ leading full-service media and design agency all of the tools that it needs to best serve its diverse client base, which comprises a multitude of corporations in such dynamic industries as technology, retail, and healthcare, to name just a few. Regardless of the industry, the impeccable combination of strategic insight and creative execution allows the team to tailor their services to the unique needs and personal challenges of every client, leading to bespoke, highly effective solutions. Everything that The Creative Agency has achieved over the past eight years has been made possible by its expert team, which sees some of the best and brightest talent in their particular fields brought together for the common goal of helping others to reach their aims. At the head of this team is CEO Jahna Eichel, a multi-award-winning marketing strategist and all-round media powerhouse. Her decade of expertise not only keeps the business sparking innovation, it has also paved the way for industry-wide acclaim. On the back of a year where The Creative Agency immediately hit the ground running and continued in full swing – as its receiving of this award reflects – 2025 is set to be another strong year for the digital marketing and branding agency, which is determined to continue to expand its operation and bring even more global brands into the fold. With a track record of building brands that lead the charge, not just compete, in their industries, it is no surprise that The Creative Agency has been a mainstay in this publication over the past few years, which serves as a testament to its abilities to get the job done – however complex the task or however niche the sector. For this, it is our pleasure to once again celebrate its achievements, this time as the Best Full-Service Media & Design Agency 2024 – USA. Contact: Jahna Eichel Company: The Creative Agency Web Address: https://thecreativeagencyco.com/ Nov24153
May21135 Innovation in Business- Media Innovator 2024 | 10 Based in Bulgaria but serving SMEs all over the world, Marketing King works with everyone from freelancers and one-person operations to well-established companies, helping them all to boost their online presences. Although it may have started out under a different name and in a different location – J.B Graphic Design in Belgium – the values of this company have remained steadfast since day one, with creativity, transparency, and a relentless customer focus paving the way for great content and trust-based relationships. Rebranding in 2019 and moving to the multicultural hub of Sofia, Bulgaria, the supportive and innovative business environment that the company benefits from allowed it to branch out from just graphic design, and it is today know as everything from a search engine advertising agency to a company delivering results-driven SEO services for businesses and all-round digital marketing services. Marketing King delivers these solutions on an impressive scale, and just some of the clients it has recently worked with include Schumacher Electrics, DKN Technology, Pro Work Services, Eureka Pharma, and Professional cycling teams such as The Wolfpack (Soudal Quick-Step) and Team SD-Worx. Clients benefit from the endless innovation that Marketing King prides itself on offering, as reflected through the client service philosophy that is central to the business. Exploring this in more detail, Founder and CEO Jonathan Bouckaert explains: “We prioritise understanding each client’s business model, goals, and target audience, allowing us to deliver tailored strategies with quantifiable results. We stand out from competitors by offering one-on-one consultations, a transparent pricing model, and advanced analytics reporting.” As these points highlight, Marketing King recognises the importance of staying modern in a constantly changing industry, and this is why the company invests in continuous learning, regularly updates its technology stack, and also makes use of some of the industry’s leading precision targeting platforms. These processes fuel the ongoing refinement of the company’s solutions, allowing it to build a legacy as a proactive force thriving at the forefront of the digital marketing sphere. Navigating this dynamic landscape not only requires cutting-edge solutions however, and the company would be lost were it not for the great team behind it making the most of these tools. It would be fair to say that all of these members of staff mirror the active approach the company takes to pushing boundaries, and their passion and ability to pick things up quickly have proven just as important in Marketing King securing results as any piece of technology has – leading to an internal culture of teamwork, creativity, and resilience. “Our team’s dedication to creative solutions and measurable success has enabled us to build lasting client relationships and produce impactful campaigns. Since our brand also represents reliability and quality, we ensure that these values are reflected across every project.” With its signature blended approach unlocking the possibility for individualised and results-driven marketing solutions that contribute directly to the growth of a business in tow, this unique, forward-thinking digital marketing agency is preparing for some big launches later this year. Alongside this, Jonathan reaffirms Marketing King’s commitment to further enhancing its services, allowing it to reach even more clients and broaden its impact. Having transformed from a prince into a king over the past eight years, Marketing King is today in a position where it is able to maximise the digital success of its clients, as corroborated by its 100% customer satisfaction rate, its 90% customer retention rate, and the more than 10 million leads it has generated. These statistics are indicative of a company that is a true pioneer, ultimately resulting in Marketing King being recognised with a duo of well-deserved awards and named as an undisputed digital marketing innovator. Contact Details: [email protected] Contact: Jonathan Bouckaert Company: Marketing King Web Address: https://www.marketingking.eu/ Most Innovative Digital Marketing Services Provider 2024 – Europe & Client Service Excellence Award 2024 As its name suggests, international digital marketing agency Marketing King delivers the best marketing solutions for small businesses – from custom website design and SEO through to branding and email marketing services. Essentially, all graphic design and digital marketing solutions are delivered by Marketing King. These offerings reflect the company’s dedication to empowering businesses, helping them to get their unique voices heard in a time where there is an awful lot of noise. Not only does Marketing King ensure that brands get the recognition they deserve, but its solutions are also aligned to the visions and goals of clients, ensuring uniformity across their brands. Nov24146 Marketing King
May21135 Innovation in Business- Media Innovator 2024 | 11 company has been immensely successful in its mission of attracting wider audiences to various establishments of great culture, history, and heritage, solidifying itself as the ideal partner for companies seeking an expert in artificial intelligence-backed content. “In 2025, we hope to work with some of the world’s biggest sports clubs, both in Europe and elsewhere,” says Philippe. “The same goes for museums, cultural, historical, and heritage sites. Our ambition is to support meaningful, beautiful projects and bring to them a spectacular, aesthetic light.” Contact: Philippe Bonhomme Company: GOODMAN AI By GOODMAN ET COMPAGNIE Web Address: https://goodman-ai.com/ Best AI Films Production & Immersive Media Agency 2024 – Europe & Excellence in Motion, Media, & Immersive Storytelling 2024 The technological world is rapidly evolving, characterised by emerging demands and monumental advancements, such as the integration of artificial intelligence into our daily lives. As the world moves around us, we must move alongside it and embrace the shifting landscape. One company successfully achieving this mission is Goodman AI, a subsidiary of Goodman Et Compagnie. A major player in the creation of innovative immersive experiences fuelled by artificial intelligence, Goodman AI has been featured in the Media Innovators Awards 2024. Below, we speak with Philippe Bonhomme, CEO of Goodman Et Compagnie and Leader of Goodman AI. Based in Crac’h, Goodman AI is a visionary company renowned for its deliverance of innovative solutions that expertly integrate artificial intelligence. Possessing an unparalleled mastery of creativity in artificial intelligence, the company specialises in producing pioneering, spectacular films that make complete use of all existing technologies at its fingertips. Working as both content producers and solutions providers, Goodman AI supports a wide range of organisations, including museums, territories, amusement parks, sports clubs. zoos, and aquariums in transforming visits into unique adventures. The company combines storytelling with cutting-edge technologies, either on an event-driven or recurring basis, to reach target audiences and effectively convey messages in a manner that is clear, precise, and effective. Most recently, Goodman AI has completed a very well-received film for a professional basketball club, Les Béliers de Kemper. In this film, produced with 80% artificial intelligence, Les Béliers de Kemper arrive to announce the impending unveiling of their impressive new arena in Quimper. Undertaking such a largescale project for a prestigious client such as Les Béliers de Kemper truly underscores Goodman AI’s expert capabilities in the field of artificial intelligence, cementing the company as a leader of the technological revolution. In addition to the sports sector, Goodman AI has made significant contributions to advancing the worlds of culture and leisure. The company has completed numerous projects for museums, oceanariums, and places of heritage, with the ability to animate paintings, works of art, and historic sites. Ultimately, Goodman AI’s efforts contribute towards broadening the public’s interest in culture, making complex works more accessible and engaging to the audience. To Goodman AI, innovation is absolutely everything. “It’s our permanent DNA,” Philippe tells us. “We belong to French tech and provide a French touch. We want to be ambassadors of France’s creative and technological excellence, with aesthetics and emotions in our sights, of course.” It is this meticulous approach that has enabled Goodman AI to gain a reputation of excellence across the sector. Renowned for its creativity, responsiveness, and rigorousness in its pursuit of excellence, Goodman AI is committed to leveraging any and all available technologies to deliver top-tier content that meets their every need. “We are able to use all existing technologies in the market,” adds Philippe, “even those that don’t yet exist.” This is made possible by Goodman AI’s dedication to remaining ahead of the fast-paced market. The company retains an exceptional in-house research and development team, and fosters a culture committed to continuous learning, improvement, and sourcing. The teams behind Goodman AI’s continued success are always on the alert for industry changes and are constantly researching new techniques and technologies to get ahead. In addition to innovation, Goodman AI believes that the two essential criteria for a cohesive and successful team are creativity and respect. The company seeks these qualities in new hires and works to facilitate an empathetic and professional environment in which each member of the team can thrive. “We highly value respect,” says Philippe. “Respect for the planet and all its inhabitants, for culture, and for nature. We place technology at the service of people and the living.” Looking ahead, we learn that Goodman AI aims to continue delivering innovative, immersive experiences in the form of exceptional content directly tailored to its clients needs. The Dec24106 GOODMAN AI By GOODMAN ET COMPAGNIE
Innovation in Business- Media Innovator 2024 | 12 How Video Technology is Transforming Casinos and High-End Resorts Casinos and high-end resorts are constantly challenged to provide a personalized and engaging guest experience while maximizing revenue and operational efficiency. The growing demand for immersive, tailored experiences means that traditional analog video systems are no longer sufficient. Outdated technologies lack the flexibility to adapt to dynamic environments, making it difficult for properties to effectively engage guests, promote in-house services, and ensure safety. Here with Steven Forrest, Relationship Director for Hospitality at Vitec, we discuss how IP video is addressing these challenges and the operational advantages it offers. The value of IP video technology for casinos and high-end resorts IP video technology offers unprecedented flexibility and customization that legacy analog systems can’t match. This adaptability allows properties to tailor experiences for different types of guests, whether it’s offering personalized in-room entertainment for VIPs or using digital signage to promote on-site restaurants and events. The ability to dynamically update content and adapt to the needs of both guests and operations is a game-changer for casinos and resorts looking to differentiate themselves. For example, properties can adjust on-screen messaging in real-time based on guest profiles, providing a personalized experience that keeps guests engaged and encourages them to spend more time—and money—on-site. Maximising revenue and guest experiences IP video goes beyond traditional guest engagement; it’s a powerful tool for driving revenue. By integrating promotional content directly into inroom TVs and property-wide signage, casinos can encourage guests to explore on-site amenities like restaurants, shows, and boutiques. This approach not only enhances the guest experience but also keeps spending within the property, maximizing revenue opportunities. Additionally, properties can sell advertising space to local businesses or attractions, turning their video network into a new income stream. It’s about creating an ecosystem where every screen on the property serves a strategic purpose—either enhancing the guest experience or driving revenue. Boosting safety and emergency management One of the standout advantages of IP video systems is the centralized control over all displays on the property. In an emergency, these systems allow properties to override all content instantly, providing critical instructions across screens, including guest rooms, public areas, and signage. This level of control isn’t possible with legacy analog systems, making IP video a vital tool for improving guest safety and operational responsiveness. For instance, during a fire or security incident, the ability to immediately broadcast evacuation instructions can be lifesaving. This integrated approach ensures that critical information reaches everyone on the property in seconds, which is essential for large, dynamic environments like casinos. Cohesive management and increased operational efficiency Modern IP video systems can integrate in-room entertainment, digital signage, and other video displays under a single management platform. This unification allows properties to manage and control content across multiple areas seamlessly. Whether it’s promoting a show in a bar area, updating a sports schedule on digital signage, or personalizing in-room experiences, everything can be managed cohesively, enhancing both operational efficiency and guest engagement. This integration not only simplifies management but also allows properties to provide a consistent brand message throughout the guest journey, from the lobby to the gaming floor and into the guest rooms. New revenue streams through targeted advertising Beyond enhancing the guest experience, IP video systems open up new revenue streams through targeted advertising. Properties can partner with local businesses, attractions, or even luxury boutiques within the casino to promote their services directly through the property’s video displays. This advertising capability turns video content into a dynamic marketing tool, allowing casinos to monetize screen space while providing valuable information to guests. For instance, a high-end restaurant or nearby attraction can advertise directly to guests who are most likely to be interested, creating a winwin scenario where the property benefits from advertising revenue, and guests receive tailored recommendations. The critical steps for adopting IP video technology Transitioning from legacy analog systems to IP video technology involves a few critical steps. Venues must evaluate their existing infrastructure and determine if it can support the new system’s requirements, particularly regarding network bandwidth and IT integration. Another key consideration is content management; having a team in place to create and update dynamic, engaging visuals is essential. Properties should also consider integrating IP video with other operational systems, such as property management software, to streamline guest services and improve overall efficiency. Proper planning and collaboration between IT and marketing teams are crucial to unlocking the full potential of IP video. IP technology is flexible and scalable to help future-proof your video strategy The flexibility of IP video systems is one of their greatest strengths, allowing properties to expand and adapt as needed. For new construction, it’s crucial to invest in the latest IP infrastructure to avoid costly upgrades down the line. Existing properties should regularly assess their systems and look for opportunities to upgrade core components, like media players and management platforms, to keep up with evolving guest expectations and technological advancements. IP technology is inherently scalable, meaning it can grow with the property, whether expanding the number of displays, adding new content channels, or integrating emerging technologies like AI for even more personalized guest experiences.
Innovation in Business- Media Innovator 2024 | 13 New AI Innovation Lets Anyone Create Custom Software Solutions Hylark technology enables infinitely personalised and adaptable workspaces Hylark has unveiled a platform which gives consumers fully customisable tools for building their own software solutions. This new breed of technology will allow anyone to create personalized and evolving workspaces with applications that are finely tuned to their needs, without any use of code. Hylark stands apart from traditional tools by embedding AI at its foundation, rather than adding it as an extra layer. This approach enables users to create tailored solutions by simply describing their goals, workflows, or data needs through an AI chat interface. Hylark’s technology introduces several ground-breaking capabilities: • Intelligent Configuration: The system interprets business requirements and creates solutions without technical expertise, instead relying on an AI chat interfaces with natural language instructions from users • Dynamic Evolution: Applications adapt to changing goals, eliminating the need for app switching when existing platforms are outgrown • Unified Workspace: A single platform, capable of managing diverse requirements across multiple domains, replaces the inefficiency of managing multiple apps This addresses many typical industry challenges by eliminating software rigidity, simplifying complex configurations, and reducing dependency on multiple specialised applications. This will benefit non-developers struggling to introduce and augment inflexible software solutions to meet specific and evolving requirements. The Hylark technology also enables unprecedented possibilities across various sectors, from custom workflow management to rapid prototyping of complex applications, all while maintaining the flexibility to evolve without technical barriers. Example applications of the Hylark technology: • Customisable team collaboration: Teams can rapidly create and adapt workspaces that align with their specific project needs, enhancing collaboration and efficiency without the need for a specialised application or IT support. • Dynamic business management: Organisations can swiftly adjust their Hylark data and workflow to meet operational demands, enabling them to stay agile in response to changes in market conditions, direction, and growth. • Simplifying everyday life: Hylark allows users to coordinate any aspect of their lives within a single platform, reducing mental load and streamlining daily tasks. Its flexibility caters to diverse and unique needs, and seamlessly unifies to-dos, hobbies, schedules, projects, and more. “Hylark isn’t just offering another AI tool— it represents a paradigm shift where AI configures software to create custom solutions, leveraging the unique way Hylark has been designed from the ground up,” said Andrew Quinn, Chief Technology Officer at Hylark. “This breakthrough bridges the gap between vision and implementation and makes bespoke software accessible to everyone.”
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