May21135 Innovation in Business- Technology Innovator 2024 | 16 Specialising in the unique undertaking of integrating fully customisable virtual adverts onto sports equipment and jerseys during live broadcasts, MarkaMotion is single-handedly making the world of sports advertising more accessible and cost-effective for businesses of all sizes. In a field usually reserved for multinational brands – think those plastered on the front of shirts in club football across Europe – MarkaMotion’s unique approach delivers advertising flexibility for certain games, regions, or even just specific moments. The success of this game-changing method is two-fold – with its affordable nature opening the door for smaller brands to get their voices heard whilst also offering the ability for sports clubs to have multiple brands advertising with them at the same time, increasing revenue potential. On the back of this, it is no surprise that the company is today able to call many professional sports broadcasters, teams, and leagues valued clients, not to mention the array of brands it partners with that are seeking innovative advertising solutions. Leveraging a strategy anchored in personalised engagement, a method which allows the company to fully understand the needs of its clients and tailor its solutions to them in the most effective manner possible, it would be fair to say that MarkaMotion’s wider ethos is defined by an overarching sense of innovation. Describing what innovation is about for him and the company, Dr Amine Arezki tells us that, “it means creating disruptive business models which offer a win-win-win scenario for clubs, broadcasters, and brands.” Of course, this is only made possible by the talented team comprising MarkaMotion, a group which consists of some of the best engineers, designers, and sports marketing professionals in the world today. Aside from their industry-leading talent, staff are united by a passion for sports and innovation, and the company seeks out those individuals who have proven themselves to be creative, tech-savvy, and in possession of a keen collaborative spirit. The internal culture of learning and empowerment allows staff to further hone these skills. All of this is vital when it comes to traversing the complicated issues of broadcasting rights and regulations, something that MarkaMotion is tangled up in as a result of its operation. Maximising the emphasis placed on learning touched on above, MarkaMotion has not only proven itself to be more than capable of navigating this landscape for its own benefit, but also adept when it comes to educating the wider market on the endless benefits of virtual sports advertising technology and the sustainable business models it brings about. In order to maintain its undisputed, industry-leading position, MarkaMotion invests heavily in research and development, doing so on an ongoing basis. A big part of this method entails monitoring advancements in technology closely, particularly when it comes to the likes of AI and augmented reality, so as to enhance its offerings even further. As a result of this, Dr Amine Arezki explains: “We are excited about future collaborations that will continue pushing the boundaries in sports marketing.” With this in mind, 2025 will see MarkaMotion expand its technology suite even further, hitting more areas of sport and simultaneously introducing interactive features to ensure fans are further engaging with represented brands. Additional partnerships are also being sought out with more leagues, broadcasters, and institutions – something that the team will carry out through a series of memorandum of understandings, or MoUs. Through these relationships, MarkaMotion strives to explore synergies and further enhance its impact. Ultimately, Dr Amine Arezki puts it best when he says: “MarkaMotion’s innovative approach not only transforms how brands engage with sports audiences but also supports clubs in evolving their business models sustainably.” This encapsulates the essence of the company’s pioneering team, whose affordable advertising for small brands, executed through the likes of dynamic jersey ads in live sports, deliver innovative revenue models for sports clubs, making the company more than deserving of this award. Contact: Dr Amine Arezki Company: MarkaMotion Web Address: www.markamotion.com Best Sports Equipment Virtual Advertisement Company 2024 German virtual sports advertising technology pioneer MarkaMotion is transforming the market through its AI-driven sports marketing solutions, all of which revolve around virtual advertising on sports equipment. Using a patented method, this company has improved advertising efficiency by making the logos and messages of brands virtual, superimposing them onto the likes of sports jerseys, before these images are broadcast across a brand’s target regions. Founded by recognised CMO to watch Dr Amine Arezki, we explore this revolutionary operation in more detail below. Oct24065
RkJQdWJsaXNoZXIy NTY1MjM3