Innovation in Business- Technology Innovator 2024 | 7 Best Accounting Software Firm 2024 - Latin America Software GBS helps others to organize, control, and grow their small businesses and small government entities. Doing all of this, and more, Software GBS has become an unparalleled force in its region. Here we learn more from multi-award-winning Software GBS’ very own Pedro Sandoval as the company is celebrated within our Technology Innovator Awards 2024. The big difference between failure and defeat is that failure is accepted as a lesson, a step towards the final goal. Failures show us the wrong path, one that, once walked, we won’t repeat. Defeat, on the other hand, is the decision to stop trying, to give up in the face of obstacles, and to refuse to turn failure into a source of success, learning, reflection, and motivation. Pedro León Sandoval Cuadros, a Colombian software engineer, and his wife Luz Dary, faced failure in their first business venture. Fresh out of university in 1995, they founded their company, but after four years of growth and strong sales, they went bankrupt. It took them some time to accept failure, understand the reasons behind it, and face the dilemma of either seeking the security of working for a large company or embracing the freedom of starting over. They realized that, while they were trained as engineers, they lacked financial intelligence, business education, and the right guidance to make their first company a success. However, confident in their accounting software product, which had international quality certifications, they decided to take the leap again, committing to learning what was necessary to achieve financial sustainability over time and seeking the right education and advice to do so. This learning experience was key to redefining their approach. In 2001, with a renewed vision and a deep understanding of the needs of small businesses, they founded Software GBS with a clear purpose: to help small businesses organize, control, grow, and achieve sustainability. It was an innovative solution that offered more than just technology or software—it added education and consulting services, all integrated into one offering. 23 years later, the company is not only wellestablished in Colombia and Latin America, but has also expanded into the U.S. market. The company’s success is the result of helping hundreds of small businesses and government entities in their journey towards digital transformation. Multiple awards have recognized Software GBS as #1 in innovation, with honors from the Presidency of Colombia, the Ministry of Technology, COLCIENCIAS, and Chambers of Commerce. Internationally, they were named “Most Innovative Software Engineering SME – Colombia 2021” and “Best SME Accounting Software Firm 2023 – Colombia.” These accolades highlight our innovation in technological solutions for small businesses, making us a benchmark in the industry. Entering the U.S. Market Incorporated in Florida in 2020, Software GBS has gained support from global leaders like Microsoft, Amazon, and Florida universities. With the help of the Florida SBDC Network, a program of the U.S. Small Business Administration (SBA), Software GBS is designing its business plan to contribute to economic development in both the U.S. and Latin America. Our integrated technological solutions, proven over 23 years, help small businesses by automating key commercial areas such as accounting compliance, systems control, and cash flow, customer, and sales management. This accelerates digital adoption, improves operational efficiency, and increases competitiveness, contributing to the sustainability of small businesses. Beyond software, we also offer business education and consulting services in partnership with global universities. These universities are interested in providing “MBAs for small businesses” and consulting services that Software GBS has successfully offered to hundreds of businesses across Latin America—now with a focus on the U.S. and global markets. This is our dream: “With more than two decades of experience and the support of global partners, Software GBS is on its way to impacting millions of small businesses in the U.S. and worldwide. Our commitment remains the same: to help companies grow, create wealth and well-being, and build a more sustainable future for all,” Pedro Sandoval said upon receiving the “Best Accounting Software Firm 2024 - Latin America award” Contact: Pedro Sandoval Company: Software GBS Web Address: https://softwaregbs.co/ Oct24404 Software GBS: ‘Made in Colombia’ Innovation Driving Economic Growth in Latin America and the United States
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