Videobot Is Set to Deliver the World’s First Video Experience Platform

Videobot’s video experience (VX) platform modernises the customer experience with interactive, branded video journeys

Videobot, the omnichannel interactive short-form video platform, has announced its drive to reinvent customer experience journeys through its video experience (VX) platform. The company recently closed at €2.8 million funding round, bringing its total funding to date to €5.5 million which will enable it to continue to develop its portfolio of products, designed to deliver video-centric brand journeys.

VX is the addition of automation and interactivity in video. Where traditional video has frequently neglected user interactivity, Videobot enables organisations to create engaging brand experiences by seamlessly adding elements such as video branching, intuitive navigation, custom buttons, forms and other calls to action. Built-in analytics and data insights enhance video funnels and allow brands to understand the impact of their content at every stage in the process.

Videobot’s pursuit to deliver scalable VX to enterprises follows its recent €2.8 million funding round from lead investor Volta Ventures in Belgium, Expon Capital in Luxembourg and Superhero Capital in Finland. The funding adds to an initial €2.2 million raised in August 2023 as well as a further €500,000 awarded as part of Business Finland’s Young Innovative Company funding program.

Frank Maene, managing partner at Volta Ventures said: “Where the arrival of marketing automation via platforms, such as Hubspot and Salesforce, enabled more impactful email campaigns and revolutionised how marketers leveraged lead data, VX is the next logical step in how brands connect with their audience. Videobot is making video-driven customer engagement scalable. Gone are the days of static web pages and chatbots, VX empowers businesses to create interactive video experiences that guide customers through journeys and drive engagement.”

Outlining the concept behind Videobot, co-founder Matias Mäenpää said: “Videobot goes further than the traditional video, allowing engaging, video-based micro-interactions throughout the user journey on websites and apps as well as facilitating the use of paid ads, physical stores, and beyond. By adding an interactive element to video, we’ve seen that companies using Videobot can experience up to 5x higher conversion rates and increased customer satisfaction.”

Anssi Kiviranta, co-founder at Videobot said: “The internet is not cutting out text and images to replace entire websites any time soon. But the time spent consuming video content online often far outweighs the time spent reading text, and this is especially prevalent among today’s most popular social media apps. We’ve already seen marketing methods revolutionised by automation, and VX is undoubtedly the next phase in the history of customer experiences. Seamlessly integrated, interactive video content can boost engagement by guiding users through a personalised journey, drive more impactful ad-campaigns and deliver an enhanced experience.”

What is Videobot?

Videobot is an integrated, video-based platform that offers end-to-end interactive video journey services. The platform is no-code and intuitive making it accessible to all and empowering users to create and manage videos, schedule content and view analytics easily.

Through analysis of existing performance and inputs, the platform can automate scripts for new Videobots and create suggestions for high-performing follow-up content.

The founding vision is built on the shift to video-based content and experiences, with the average consumer spending around 17 hours a week with online video worldwide. A natural consequence of the fact that human brains are incredibly quick at processing visual information, analysing it in as little as 13 milliseconds, or more than 7x faster than the average blink of an eye.